souljahsstory on DeviantArthttps://www.deviantart.com/souljahsstory/art/Cucado-exhibition-20739462souljahsstory

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Cucado exhibition

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Description

This is it, this is how my Fregetable project was shown at the exhibition, everyone had the same layout.
From top left to right:
Box 1: information about the product:
which says:
Cucado
My fregetable is a hybrid of a Cucumber and an Avocado. Cucados are grown in South America, growing to approximately 170mm in length and 100mm in diameter. The Outer Skin of the Cucado is rough but edible. The flesh of the Cucado is soft and chewy, tasting rather sweet and has a sharp smell reminiscent of citrus fruits.

Identity
The Cucado is aimed at the upper middle classed professionals in highly paid jobs who are aged 27-39. People in this group are able to enjoy their money, demanding quality rather than quantity. The concept behind the identity was to create one that was organic, refined, contempoary yet timeless.

Packaging
The packaging was designed around the concept of the identity. The product is a organic face mask. The abstract cucados created for the identity, would be used throughout the packaging to give it a feel of continuity. A dark green was chosen to give the packaging organic feel.

Advertisng
The magazine in which the advert will be placed is Marie Claire, the median age of a Marie Claire reader is 31, with an average income of $76,384 a year. The unique selling point of my product is it’s totally organic content. Showing a plant growing out of the face mask was the best way to put this across, hopefully the visual content of the advert reflects this.\

box 2:
just water colours of the Cucado

box 3:
Just some sketches

box 4:
The Cucado logo

box 5:
Photograph of the product packaging

box 6: the compact case

box 7:
exploded view of the advert

box 8:
the advert for the product, i took the photos and did the manipulation.

box 9:
how the advert would look in the magazine of my target audience.

Enjoy!!
Image size
1659x1768px 444.78 KB
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